BaadiGoob provides two major solutions in Somalia:

1.     Procurement and Logistics (Supply Chain)

2.     eCommerce including ordering on our catalogue, Rentals, Freelance Employment, Event Hosting and Management (BaadiGoob Online)


BaadiGoob is a digital commercial platform which creates a profitable market for local small scale and medium-size entrepreneurs selling products grown or made locally. Running a small and medium-range businesses in Somalia involves confronting many obstacles, especially for marginalised communities and women entrepreneurs. For instance, businesses trading in locally grown/made products such as honey, cultural artefacts, fruits and vegetables and seafood, and other locally produced goods lack start up financial resources, market research data and information and cash flow investments. Creating a special local market is essential for the growth of the country’s economy and improving living standards of the local population. BaadiGoob, therefore responds to that unique need and aims to close the opportunity gap for women entrepreneurs and members of disenfranchised communities to get access to these competitive markets. 


BaadiGoob has also established freelancing job opportunities for many job-seekers and employers with job vacancies in the country. In fact, Somalia is rated at the bottom of the Human Development Index (HDI) on both literacy and employment for youth when compared to youth around the world. There are many highly skilled and qualified youths currently enrolled in different vocational training skills and trade schools in Somalia. The graduates of these programmes often lack career planning and job placement opportunities.

A large number of youths trained by Hano Academy for example, develop the skills and knowledge necessary to serve in different sectors of the country’s economy. On the other hand, there are clients, i.e., business owners and managers, looking for skilled manpower to perform different technical jobs on a short-term basis (freelancing). Our e-Platform links up such employers with skilled employees to perform these short-term assignments on a freelance basis. By freelance, we mean the client only pays for the work done and can decide whether to continue the service or completely stop engagement with the employee based on the employer’s needs. For long term employment, our sister company ‘Khibrad Recruitment Agency’ is there to help with sourcing a quality labour force by conducting thorough background checks for job-seekers thereby ensuring clients recruit reliable and qualified candidates. 

eCommerce (online market place)

Our eCommerce portal provides a conducive process through which people can buy and sell products online. We verify the availability of the products and conduct background checks for business executives selling through our platform to avoid fraud. We also have a dedicated communication line for our clients for urgent and emergency reasons. You can also order most of our products on our catalogue. BaadiGoob also specialises in supply chain management services, including strategy implementation, procurement and logistics. There are also other services, which BaadiGoob also offers other services, including rentals and event hosting and management facility. We are always seeking partners who believe in our mission, so join us to support local businesses and new entrepreneurs entering the market. 


Our business model is flexible and recognises the need for comprehensive solutions that are practical, achievable, and sustainable. It ultimately lives or perishes by the quality of the design and analysis component. Practical, relevant and current experiences inform a consulting process that utilises proven tools and methodologies that equip business managers to address change and transformation in their organisations with confidence. 

Our Mission

Our mission is to unlock the creativity and entrepreneurship power of our people, to strengthen the economy and open opportunities especially to women and disenfranchised communities, to drive growth and prosperity. 

What We Believe

We believe in advancing humanity, building trust and providing everyone with access to economic opportunities and business solutions for economic growth and human development. 

Our Target

Our target is Somali entrepreneurs especially women and members of disenfranchised communities, seeking to advertise, market and sell their products and promote them to potential clients. 

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